Financial

Immigrants Making Choices

From friend Martha E. Galindo of Galindo Publicidad (whose translation services are excellent). Immigrant communities in the United States have made choices that native communities do not have to make. Making these choices – to leave one’s native country and begin anew in a new land is wrenching and difficult. The immigrant uproots him or …

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Eastern Europe booming six months before EU enlargement

With European Union enlargement six months away, the former communist states of eastern and central Europe set to join the bloc are in an economic boom that contrasts sharply with the slump of their western neighbors. Poland, the largest economy in eastern Europe, is experiencing a “renewal of growth driven by a rise in exports,” …

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Vast Majority Targets Ethnic Segments

As advertisers continue to digest the 2000 Census data that show America is increasingly a multicultural melting pot, more dollars are being shifted away from general market budgets to those targeting Hispanics, African Americans, and Asian Americans. According to a new survey done by the Association of National Advertisers (ANA), 72% of advertisers are now …

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