Polonia

Calendar Publisher Fulfills Cultural Needs for More than 25 Years

For over twenty-five years, Don Samull has been publishing the annual Polish American Calendar. Although, each year is different, the format always includes a historic or cultural note for each day and a Polish recipe for each month. The 8 1/2 by 11-inch, glossy finish calendar contains homey line drawings of landmarks associated with Polish-American …

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Vast Majority Targets Ethnic Segments

As advertisers continue to digest the 2000 Census data that show America is increasingly a multicultural melting pot, more dollars are being shifted away from general market budgets to those targeting Hispanics, African Americans, and Asian Americans. According to a new survey done by the Association of National Advertisers (ANA), 72% of advertisers are now …

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