Polish-American Heritage Day Part of EMU Basketball Cross-Promotional
By Raymond Rolak
YPSILANTI– On Saturday, February 11, 2012 Eastern Michigan University will be hosting Polish-American Heritage Day along with their scheduled basketball doubleheader. The women will take on Kent State at 2:00 p.m. and the men host perennial Mid-American Conference power Ohio University at 4:30 p.m.
Ethnic Heritage Days are growing area of sports cross-promotion. All the Mid-American Conference teams are finished with non-conference play and looking toward the MAC Championship weekend in Cleveland, March 7-10, 2012.
The EMU women boast high scoring guard Tavelyn James, an All-America candidate, and rebounding whiz Olivia Fouty while the menâ€™s team features Polish national Kamil Janton.
The afternoon will be highlighted with a Polish art show, educational and historical exhibits. Polish dance troupes, folk music and Polish food items will also be featured. Childrenâ€™s activities will be in abundance and the ever popular EMU mascot, â€˜SWOOPâ€™ will entertain. The â€˜EMU SPIRITâ€™ dance team will be conducting a pregame dance tutorial for the attending dance groups.
For out-of-town visitors there is a special basketball package available. Polish fraternal organizations, Polish National Alliance and PRCUA are sponsoring the dance activities. The E-Club, an organization of athletic letter winners will be presenting the Hall of Fame inductees during halftime of the menâ€™s game.
Halftime entertainment will also include a folk dancing spectacular and the song renditions of Polish pop sensation Magda Kaminski.
Included with a game ticket will be a free chance at a $1,000 MacBook among other prizes. This type of cross-promotion has been very successful with Major League Baseball and Minor League Baseball teams that have active ethnic populations in their cities.